Bachelor of Business Management : Developing Leaders for Tomorrow's Business World
At Mata Gujri Mahila Mahavidyalaya, we are dedicated to nurturing the next generation of business leaders, equipping them with the knowledge, skills, and ethical values required to excel in today's dynamic global marketplace. Our Bachelor of Business Administration (BBA) program, designed in accordance with the National Education Policy (NEP) 2020, offers a comprehensive and practical education in management and business administration.
Program Overview:
Duration: 3 Years (Six Semesters) / 4 Years ( Eight Semesters) for Honors Degree (As per NEP 2020 )
Eligibility: 12th Science/Commerce Stream
Degree Awarded: Bachelor of Business Administration (BBA)/ BBA Honours
Key Features:
- Industry-Relevant Curriculum: Our BBA program is designed in collaboration with industry experts to ensure alignment with current trends, practices, and challenges in the business world.
- Practical Learning: Emphasis is placed on experiential learning, internships, industry projects, case studies, and simulations to provide students with hands-on experience and problem-solving skills.
- Leadership Development: Students participate in leadership development programs, workshops, and extracurricular activities to cultivate leadership qualities, teamwork, communication, and decision-making abilities.
Core Subjects:
- Management Principles: Explore the fundamentals of management theory and practice, covering topics such as organizational behavior, leadership, motivation, and strategic management.
- Marketing Management: Gain insights into marketing strategies, consumer behavior, market research, branding, advertising, digital marketing, and sales management techniques.
- Financial Management: Develop financial acumen and analytical skills, learning about financial markets, investment analysis, capital budgeting, risk management, and corporate finance.
- Human Resource Management: Study principles and practices of human resource management, including recruitment, training, performance appraisal, compensation, and employee relations.
Elective Subjects:
- Entrepreneurship: Explore the entrepreneurial mindset, startup ecosystem, venture creation, business model innovation, and entrepreneurial finance.
- Supply Chain Management: Learn about logistics, inventory management, transportation, supply chain optimization, and global supply chain networks.
- Information Technology Management: Understand the role of information technology in business, including IT infrastructure, enterprise systems, data analytics, and digital transformation.
- International Business: Examine the dynamics of international trade, foreign exchange markets, global business strategies, cross-cultural management, and international marketing.
Join us at Mata Gujri Mahila Mahavidyalaya and embark on a transformative journey of leadership, innovation, and excellence in business administration. Together, let's shape the future of global business and make a positive impact on society.
